Businesses are always on the lookout for new and engaging ways to interact with their audiences and leave a lasting positive impression. This is particularly important at a time when content marketing is constantly evolving and the firm that utilizes the most innovative way of capturing the attention of their audiences is likely to have the lead over rivals.

Advertising, as a result, is undergoing many changes, especially with regards to the use of 2d and 3d animation as a means of increasing awareness about a brand. Below are some of the reasons why businesses should use animation advertising.

1)   Cost-effective

Using animation advertising can be a lot more cost-effective than traditional form of advertising. This is because hiring actors, stuntmen, and other professional crew can be very expensive. The managers of actors, particularly, may charge different rates depending on the location of the shoot and the time taken. Shoots of specific scenes can drain costs and resources that would put an upward pressure on the firm to increase profitability in order to cover costs. As a result, the return on advertising will be a lot more difficult to recover.

2)   Greater creative freedom

Using animation advertising is also effective in that it gives marketers and advertisers unlimited freedom to put forth abstract ideas and concepts in creative ways and create scenes that will either be too expensive or impossible to recreate in the real world. As a result, the company does not need to worry about paying too much for operational and logistical requirements. Animators can use a range of special effects to put the intended look and feel.

Through animated advertising, animators can show the character taking a trip to Mars and back to Earth, for instance. This will not be possible to show using actors except by hiring expensive professional teams of workers.

3)   Communicate information effectively

Animations are an efficient medium to communicate information and brand identity that would not be possible with other means of media. Engaging use of infographics, statistics, and tables and charts have never been more popular and trendy than through animation. Mixed with special effects and delivered through clever use of humor and sarcasm, such information can be a very effective means of informing customers about a specific reality and building certain attitudes of people.

Many start-up businesses often use animated advertising to captivate their audiences through unique and creative ways and make a strong positive impact on their minds. This has the effect of generating considerable word-of-mouth through which they have a higher likelihood of becoming industry leaders.

4)   Avoid advertising risks

Animations are also safer to use for advertising since it helps businesses avoid many of the risks associated with traditional adverts, particularly the failure of celebrity endorsements. It is not uncommon to find that the actor or actress hired to promote a brand is subjected to a major scandal that inadvertently affects the reputation of the brand. Animated adverts, on the other hand, do not have such risks and have greater long-term value and relevance to an audience.